Brochure, Pamphlet or Leaflet

,Brochures are often printed using full-color process on thick, glossy paper to give an initial impression of quality, but offset printing turns out higher quantities for less cost.

Compared with a flyer, a brochure usually uses higher-quality paper, more color, and is folded.

The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).